With the holiday season fast approaching, insights into customer shopping habits can help you deploy the right marketing strategy to convert consideration into purchases. The Customer Loyalty Analytics dashboard, available in Seller Central, allows you to tap into these valuable insights and segment customers based on their interactions with your brand.

The Customer Loyalty Analytics dashboard lets you:

• Identify customers who have never purchased with you, customers who haven't made a purchase in a while, or customers who added items to their cart but didn't complete the purchase (cart abandoners), and engage or re-engage these segments by offering targeted holiday promotions
• Identify your most loyal customers or those who might be slipping from that segment and re-engage them with personalized holiday offers like special discounts or limited-time promotions (via dashboard recommendations) that speak directly to repeat customers

To get started, go to the Customer Loyalty Analytics dashboard.