All images must be:

Images must be 500 px to 10,000 px on their longest side

Images must be provided in JPEG (.jpg or .jpeg), TIFF (.tif), PNG (.png), or non-animated GIF (.gif) file formats, and

Images must be clear, unpixellated, and have no jagged edges.

Main product images

We call the first image on the detail page the "main product image." This image is also shown to customers in search results

Your main product image must:

Accurately represent the product as a realistic, professional quality image and not be a placeholder.

Have a pure white background (RGB color values: 255, 255, 255). This allows us to create a consistent shopping experience for customers across search and product detail pages.

Show the product as 85% of the image.

Not have text, logos, borders, color blocks, watermarks, or other graphics covering the product or in the background. Products with multiple pieces must be relative in size, with no one piece enlarged.

Show the entire product within the frame of the image, not cutting off any part.

Not show accessories that aren’t included with purchase or any props that might confuse the customer.

Only show the product once in the image, for example, front only and not both the front and the back in the same image.

Show only one unit of the product and any accessories that are included in the purchase. For multipacks or assortments, see further guidance in the "Product category" section.

Not include packaging, unless it’s an important product feature, for example, a carrying case or gift basket may be included.

Not show any part of a mannequin, regardless of the mannequin’s appearance. This includes being clear, solid-color, flesh-toned, framework or on a hanger.

Show a single shoe, facing left, at a 45-degree angle (applies to all footwear).

Show clothing accessories or multipacks flat with no model.

Be on a model if it is clothing in adult sizes. The model must be standing, not sitting, kneeling, leaning or lying down. However, we encourage representing various physical mobilities and models who use assistive technology, such as wheelchairs and prosthetics.

All product images

All product images, main or otherwise, must:

Accurately represent the product you are selling.

Match the product’s title.

Not contain nudity or be sexually suggestive. This includes both models and drawings.

Show children’s clothing flat with no model.

Not include customer reviews, five-star imagery, claims (for example, free shipping), or seller-specific information.

Not include text or pricing details (Swatch only).

Not include any Amazon logos or trademarks, variations, modifications, or anything confusingly similar to Amazon's logos and trademarks. This includes, but is not limited to, any words or logos with the terms "Amazon," "Prime," "Alexa," or the Amazon Smile design

Not include any badges used on Amazon, or variations, modifications, or anything confusingly similar to such badges. This includes, but is not limited to "Amazon's Choice," "Premium Choice," "Amazon Alexa," "Works with Amazon Alexa," "Best seller," or "Top seller." For more details on trademark usage, go to Intellectual Property Policy for Sellers - FAQ about Trademark.