I recently read that approximately 2.500 new retailers try their luck on Amazon every day. However, the majority fail sooner or later and eventually give up, and this trend is easy to observe.

Gone are the days when it was relatively easy to make quick money on Amazon.

Today, it doesn't matter who you are. Even as a large corporation, you're just one of countless sellers on the platform.

To succeed on Amazon, you need to thoroughly understand the platform’s rules, and that often comes only through your own experience. There is no universal formula for success, and as soon as you think you’ve figured out Amazon’s system, it will prove you wrong.

Winning the BuyBox is not about offering the lowest price or having a good reputation. Too many factors (many of them unknown) play a role in determining who gets it.

Amazon doesn’t care whether you succeed with your product or not, that’s simply not their concern.

You’ll also face competitors who are already effectively marketing similar products, which makes it even harder to gain a foothold.

For newcomers, the best approach is to start with straightforward buying and selling to learn how Amazon works, and only then branch out into selling your own products. Based on my experience, this is the most viable path forward.