Amazon Brand Registry Rejected with reason "This user must be internal to the brand and must be responsible for selling the brand’s products on Amazon."
Hello, my brand registry was rejected based on the reasons below. I have an exclusive selling contract with the brand and I'm trying to register the brand with their permission. how can I resolve this issue?
(Thank you for your interest in enhanced brand tools in Seller Central. Unfortunately, we cannot approve you to use this feature at this time.
The tool is only available to sellers who own a brand. This user must be internal to the brand and must be responsible for selling the brand’s products on Amazon. We were not able to verify that you meet these requirements. If you have additional information that may help us identify these qualifications, please provide it by responding in the Case Log.)
Amazon Brand Registry Rejected with reason "This user must be internal to the brand and must be responsible for selling the brand’s products on Amazon."
Hello, my brand registry was rejected based on the reasons below. I have an exclusive selling contract with the brand and I'm trying to register the brand with their permission. how can I resolve this issue?
(Thank you for your interest in enhanced brand tools in Seller Central. Unfortunately, we cannot approve you to use this feature at this time.
The tool is only available to sellers who own a brand. This user must be internal to the brand and must be responsible for selling the brand’s products on Amazon. We were not able to verify that you meet these requirements. If you have additional information that may help us identify these qualifications, please provide it by responding in the Case Log.)
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Seller_kIukTwdhvntAp
Amazon told you exactly what is needed. See this checklist of issues for BR and pay particular attention to the last point.
YOU are not permitted to register the brand.
Is your Brand registered (or applied for) with the USPTO?
Amazon is admitting applicants under CERTAIN conditions when only filed but not granted.
This is from Sandy_Amazon on 5/16/2023
“To be eligible for Amazon Brand Registry, your brand must have an active registered trademark in each country where you wish to enroll or have a pending trademark application filed through Amazon IP Accelerator. Brand Registry is also accepting brands that have a trademark pending registration in a subset of trademark offices.”
Additionally, IF you ever get an actual TM (if you don’t now) when Amazon says something must match they mean EXACTLY!
That means Street is not ST.
Jim is not James.
ALL CAPS is not SOme CAps
Thanks to Sandy_Amazon for letting us all know that Brand Registry applications are also space sensitive.
And so on………………..
They mean every comma, period, dash, etc. must be EXACTLY THE SAME INCLUDING SPACE S.
Go over everything with a magnifying glass looking for a missing 'period' or 'comma'. Is there a different capitalization, abbreviation, spelling, or, even an extra spa ce?
What is the EXACT BRAND (as GRANTED) on the USPTO site? Is it the EXACT same as the Brand on the Amazon account AND the brand on the packaging?
What is the name of the Owner (REGISTRANT) on the USPTO site? Is it the EXACT same name as the owner of the Amazon account?
If it is NOT exactly the same you will need to show some proof that the two are the same. As I recall, I had to submit my LLC State Registration with MY name as the owner of the LLC since my Amazon account is under a different LLC name.
The OWNER of the Brand is the one that MUST enter into the Brand Registry agreement. If the owner is not the same as the Amazon seller the seller will have to be granted access by the owner AFTER REGISTRATION.
Sandy_Amazon
Hello @Seller_E619Tid2fskxL
My name is Sandy from the Community Manager team.
Upon reading your case here, it seems like you are already registered in Brand Registry but having issues getting approved for enhanced brand tools?
If the above is correct, please provide case IDs of brand approval emails to verify you meet the requirements mentioned.
Regards,
Sandy
