No BuyBox – "Not eligible to be the Featured Offer due to significantly high price"
Hi,
I have a problem with the BuyBox for my product, which is handmade and belongs to me. It has its own EAN – no one else is selling it. For a long time, I’ve been seeing the message:
"Not eligible to be the Featured Offer due to significantly high price: You can set your price in line with the reference price(s) to become eligible to be the Featured Offer."
I regularly lower the price to restore the BuyBox, but I have already reached the lowest price I can accept while still making any profit. Despite this, the BuyBox does not appear.
Some facts:
My product has no competition – no one else is selling the same item, and I have my own EAN.
On other marketplaces (e.g., eBay, Kaufland, Otto), my price is not lower.
Amazon does not provide a specific "reference price" that I could align with.
I am really frustrated because I am losing sales, and my price is already at the minimum. Has anyone experienced a similar issue and found a solution? Can Amazon support actually help in such a situation?
I would really appreciate any advice!
No BuyBox – "Not eligible to be the Featured Offer due to significantly high price"
Hi,
I have a problem with the BuyBox for my product, which is handmade and belongs to me. It has its own EAN – no one else is selling it. For a long time, I’ve been seeing the message:
"Not eligible to be the Featured Offer due to significantly high price: You can set your price in line with the reference price(s) to become eligible to be the Featured Offer."
I regularly lower the price to restore the BuyBox, but I have already reached the lowest price I can accept while still making any profit. Despite this, the BuyBox does not appear.
Some facts:
My product has no competition – no one else is selling the same item, and I have my own EAN.
On other marketplaces (e.g., eBay, Kaufland, Otto), my price is not lower.
Amazon does not provide a specific "reference price" that I could align with.
I am really frustrated because I am losing sales, and my price is already at the minimum. Has anyone experienced a similar issue and found a solution? Can Amazon support actually help in such a situation?
I would really appreciate any advice!
34 respuestas
Manny_Amazon
Hi @Seller_Pb2h6QMABwTUk,
To give customers the best possible shopping experience, sellers must meet performance-based requirements to be eligible to compete for Featured Offer placement. This means that not all sellers may be eligible for the Featured Offer.
If you can provide your case ID related to requesting to become Featured Offer, I'll review the details and see if there's anything that can be done to be eligible for the Featured Offer.
Please note that Amazon does not guarantee Featured Offer selection for any seller and I won't be able to provide any details on how this selection is determined beyond the information provided in the Become the Featured Offer help page.
Regards,
- Manny
Seller_9JJibZdWFZ9IB
We have this problem too it has been infuriating that quite a few new items we have will have the pricing showing one day and then randomly we don't have the buy box anymore even though the pricing is the same across the board we have a good score we have no issues with this or our customer service or any of the other reasons they give yet we still have the buybox and keep getting told the same nonsense reason they told you.
Seller_r9wMm8LrE5iKj
Maybe while they're at it, the mods can explain what "automate pricing" is supposed to do when THERE IS NO REFERENCE PRICE TO AUTOMATE TO. Telling us "too much" and not say what is enough is 'tardy. Automating that 'tardiness is even more 'tardy.
Seller_8uc0P1EJEs5cJ
That has happened to us a few times.
What we found out was that if we had previously set Min or Max price, and forgotten we did that, and set our new price outside that range, we get that message.
Check your min and max price and adjust accordingly will fix the issue, if that is the cause.
Seller_keSnEDesLFVwv
Can you create a reference price? IOW, can you induce Amazon to adopt one?
I think that if you list the same item several more times under several different SKUs, and explicitly name the 'new' price in the appropriate fields when you list, Amazon will follow along and adopt the 'new' price as the reference price.
( Sometimes, the necessary field does not appear when listing. But if you create the listing, save it, and then edit it, the field will appear. )
Seller_iXw50L9Mz89Oj
Welcome to the Club, we started selling in 2021 we only had Featured Offe available for 5 months until a customer who received his package and signed for his package worth 2,500 dollars, and then contacted Amazon again saying that the product does not work, since then we never had that option again. We explained to the client that we had to do a 7-day investigation and that was not enough for Amazon. and since then we don't have Featured Offe.
But we as a company expanded to Walmart and Newegg and we have never had any of these problems. If it were Amazon my company would already be bankrupt.
Seller_TvaTXH61RRGLO
Did you sell it in the past at a lower price? If yes you need to gradually increase the price in order to still be active. Gradually means a little but every month.
Seller_iobipI6xASRkh
Is the price lower on your website?
Seller_c85zfL2yk8gQC
If you open a support ticket and provide an updated reference price via a weblink, Amazon will update their internal reference price and reinstate your BB. Normally, the reference price refreshes every 7-10 days.
Seller_kILrXFc3VvyDf
It is my understanding that Amazon does not like to see a price increase greater than 3% within 24hrs. That seems to be a guaranteed way to lose the buy box.
You can provide Amazon evidence of your MSRP (ie. if you have a proprietary catalogue or webstore that lists higher prices). You can submit links to Amazon to your products and they should allow you to set a higher price (so long as it is less than your MSRP).
Seller_YBfUTeoG971hG
This is enormously frustrating. I cannot tell you how many hundreds of items I have either had "deactivated for potential high pricing" or have been not given the Buy Box when my copy of a particular rare book is the only copy on offer, and hence the lowest priced. How does eliminating a product when it is the only one available on Amazon "give customers the best possible shopping experience?" It just drives them elsewhere.
