Why use a different display name?
Should I provide consumers with a display name that differs from that of my legal entity's name? If so, Why would I want to do that?
Why use a different display name?
Should I provide consumers with a display name that differs from that of my legal entity's name? If so, Why would I want to do that?
1 respuesta
Micah_Amazon
Hello @Seller_tenDu99GxqGnb,
Thank you for your inquiry, yes, you can change your display name, just keep in mind your display name is not linked to your performance/account health metrics, is more like your Seller identity, meaning your customers will recognize your name across the platform.
Here are some links that could help you:
https://sellercentral.amazon.com/help/hub/reference/G841
https://sellercentral.amazon.com/help/hub/reference/GMLF63BKRULW6UME
https://sellercentral.amazon.com/help/hub/reference/G191
Any assistance, don’t hesitate to reach out our support channel: https://sellercentral.amazon.com/help/center
Please let me know if you have any additional questions.
Cheers,
Micah
