We have simplified the experience for Manage Your Experiments. The optimal settings for your A/B tests are preselected for you. You will be able to spend less time setting up experiments and more time creating effective content that drives sales.

Once you enter the B-version of your content and click Schedule Experiment, the following settings will be selected by default:

• Duration: Experiment to Significance (the experiment will automatically conclude when there is enough data to declare a winner, so you don’t have to wait for an entire fixed duration.)
• Publication: Auto-publish (once a test is complete, we automatically update your product listing for you.)
• Start: As soon as validation is complete

As an advanced user, if you would like to manually update your experiment settings, you can click View Settings to make changes.

For more information, go to Start A/B Testing