Top five tips to improve your product titles
It's safe to say that your product titles are one of the first things customers see when shopping on Amazon. It's key to include just the right information to make sure you catch their attention at first glance.
Here are five quick tips to help you brush up on your titles: Follow this suggested structure:
- Brand Name + Handmade + Product + Special feature (if applicable) + Color + Size
- Keep your title 60 characters or less.
- Ensure the descriptive words you choose provide a complete and specific idea of the product.
- Avoid over-stuffing your titles. You can always add related words to your Search Terms instead.
- Avoid vague titles. Hook your customers by including what makes your product unique.
And a couple notes on using your brand name...
- Adding your brand name to the title will improve listing quality. That's why we suggest you lead with it.
- Make sure your brand name is not an existing trademarked/registered brand, as this may risk violating IP restrictions.
Review the Amazon Handmade: Product title best practices help page for more examples.
We want to hear from you:
Have you tried changing your product titles and if so, did you notice a performance change as a result? What did you learn?
Top five tips to improve your product titles
It's safe to say that your product titles are one of the first things customers see when shopping on Amazon. It's key to include just the right information to make sure you catch their attention at first glance.
Here are five quick tips to help you brush up on your titles: Follow this suggested structure:
- Brand Name + Handmade + Product + Special feature (if applicable) + Color + Size
- Keep your title 60 characters or less.
- Ensure the descriptive words you choose provide a complete and specific idea of the product.
- Avoid over-stuffing your titles. You can always add related words to your Search Terms instead.
- Avoid vague titles. Hook your customers by including what makes your product unique.
And a couple notes on using your brand name...
- Adding your brand name to the title will improve listing quality. That's why we suggest you lead with it.
- Make sure your brand name is not an existing trademarked/registered brand, as this may risk violating IP restrictions.
Review the Amazon Handmade: Product title best practices help page for more examples.
We want to hear from you:
Have you tried changing your product titles and if so, did you notice a performance change as a result? What did you learn?
16 respuestas
Seller_Qp7D09NCRbW7u
Interesting that the link you sent to "Review the Amazon Handmade: Product title best practices help page for more examples." makes no mention of adding your brand name. This is the first I have heard of for adding your brand name. Seems redundant to me since my registered brand name is directly under the title. Can you please clarify? Maybe I am missing something. How does this improve listing quality?
Seller_wGMKl5L4ju1kI
How could this possibly be the "best practice"?
Let's look at item #1 with relation to item #2:
- Adding Handmade as the second word uses 8 of the 60 characters (13%).
- I'm "lucky" to have a relatively "short" brand name that "only" uses 10 characters (16%)
- I'd be using 29% of the characters available (33% at 20 if spaces count) , to say the SAME THING, at the FRONT MOST IMPORTANT PART, for EVERY item I make. That leaves only 40 characters to cover the product and the rest.
- An example: JoeBcrafts Handmade Stove Top Cover is 36 characters. If I add the "special feature" of Personalized Carving the title is now up to 57.
- Following #2 one can't even get all of #1 covered let alone even think about trying to do #3 and #5 too.
It doesn't make any sense to me for Brand + Handmade to be included in the Title. There is too little real estate and seemingly more important things like the Product + Special Features + Hook (Unique) to include in that small space.
In my opinion Brand and Handmade should only be a part of the way Amazon displays the listing.
I need a "compelling" WHY it is so good to use the exact same first 20 characters (more or less for other Brands) for EVERY product that I create to sell on Amazon. Amazon has all the data on what is clicked and purchased, so why don't you (Amazon) tell us what you've "learned"? I'm not changing my products titles just to "test" your "theory".
Seller_Gd8HNmQJSr4l8
Going to wait and see what everyone's opinions are of this.
I don't think my brand name needs to be in the title because no one is searching for my brandname. If they are it's in my keywords. Maybe that works for a mega brand like Kitchenaid or Calphalon but no one is out there searching for Modern Switch.
I'm on the fence about Handmade in the title. I include it but more towards the end. I don't know exactly if people are searching for "Handmade" since Amazon got rid of the tool last month to see what people are searching for in Handmade.
I know both Google and people on phones will only see the first several words and so I really want to make sure my first few words are things people are searching for.
Seller_gwzuNYC3ogYNo
Is this a proven way to improve listings or just anecdotal?
"Brand Name Handmade Product Special feature Color Size" is 54 characters in itself, add in the word "inches" as required and you are at 60. I can't imagine a real listing where brand names, product names, descriptions, colors and sizes are going to use LESS characters.
Rose_Amazon
Thank you everyone for providing feedback. These suggestions are made based on recent research regarding Listing Quality. We will ensure to update the product title help page to include the suggested structure.
However, please note that your brand name is an important element of your listing, serving as a key identifier for searchablity, especially for sellers who are not brand registered or waived. You can find more information on this topic in the listing quality help page.
Best regards,
Rose_Amazon
