FYI

There is a LOT out there about yay or nay when it comes to needing a LOA. Plays right along with RA and "first-sale doctrine"

Lot's of confused people here when it comes to Amazon's yay or nay's!

Do you need a LOA (Brand's letter of authorization for you to sell their brand on Amazon) to list a product?

No, according to Amazon "in writing", you just need an authorized distributor invoice showing you purchased 10 items of the same product to get approved to sell most brands

You most often don't even need that, to just list many other products.

So why would I need a LOA? Because as soon as there is a complaint, from a buyer or competitor, claiming your item is not authentic,

Amazon will now request and demand....your LOA!

Amazon "assumes" you are authorized to sell the product, but they don't ask. They actually don't mind you to sell however you can and pay your fees, but will throw you under the next passing bus, at the first sign of trouble.

That means without LOA and proper distributor invoice, your account will remain suspended for selling "counterfeits", any sales proceeds in your account will be confiscated and any products you have at FBA and cannot produce these documents for, will be destroyed as counterfeit.

First-sale doctrine is meaningless on Amazon, as you cannot proof the product is authentic without the manufacturer being able to follow the supply chain. (People do not read that doctrine as it was intended, but rather as they want to read it.)

That supply chain ended, when you purchased it at retail. The manufacturer lost all control over the product at THAT POINT, the sale to you, the END CONSUMER.

That means all warranties and product backing also ends with you, holder of the receipt (not an invoice!!), and your product cannot be resold as new, as it now lacks that FULL warranty and backing.

First-sale doctrine allows you to resell anything you buy, but it does not state you can resell it in new condition, even if there is no warranty or less warranty time left. First-sale doctrine also does not discuss authenticity issues.