A Seller’s Guide to the Do's ✔️ and Don'ts 🚫 of Product Inserts
A fun opportunity to enhance the customer experience, increase brand loyalty, and build a connection between you and your customers is by using Product Inserts.
Today we are going to chat about the best practices surrounding product insert compliance so you can find yourself potentially creating returning customers while also following the customer product reviews policies and Seller Code of Conduct.
Here are the Do’s of Product Inserts ✔️:
Do Engage with your Customer - Product inserts can be a great way to engage with customers on a more personable level by including thank you notes and provide a connection with your customer.
Do Promote your Brand by Sharing Your Brand Awareness - Product inserts can help increase brand awareness by including info about your brand story and company values
Do Highlight Key Info About the Product - Product inserts can provide important info such as care instructions, assembly guides and tips on how to get the most out of the product.
As many customers greatly appreciate the ‘surprise and delight’ moment of a thank you card or insert in their product packaging, it's crucial to ensure that Amazon's guidelines are still being followed.
Here are the Don’ts of Product Inserts 🚫:
Don’t ask a customer to leave specific biased feedback on product reviews, including leaving positive ratings, or altering reviews.
Don’t offer incentives for a review such as Coupons or free products.
Don’t Offer Refunds or payment for a review.
Don’t ask customers to contact you outside of Buyer-Seller Messaging platform. All Communication that you have with the customer must be via Buyer-Seller Messaging.
Violating Product Inserts
If you realize that your current inserts violate the customer product reviews polices and Seller Code of Conduct, please immediately remove any inventory from FBA that contains that insert. If you happen to ship products yourself, remove the inserts before sending them out to customers.
If possible, please ensure your employees and third-party marketing companies also are aware of the Product Inserts policy because as the seller of the product, you’re responsible for the entire product which includes all the packaging material.
What are your experiences with product inserts? Have you found creative, compliant ways to enhance your customers' unboxing experience?
Let's chat about it in the replies below! ~ Cooper_Amazon
A Seller’s Guide to the Do's ✔️ and Don'ts 🚫 of Product Inserts
A fun opportunity to enhance the customer experience, increase brand loyalty, and build a connection between you and your customers is by using Product Inserts.
Today we are going to chat about the best practices surrounding product insert compliance so you can find yourself potentially creating returning customers while also following the customer product reviews policies and Seller Code of Conduct.
Here are the Do’s of Product Inserts ✔️:
Do Engage with your Customer - Product inserts can be a great way to engage with customers on a more personable level by including thank you notes and provide a connection with your customer.
Do Promote your Brand by Sharing Your Brand Awareness - Product inserts can help increase brand awareness by including info about your brand story and company values
Do Highlight Key Info About the Product - Product inserts can provide important info such as care instructions, assembly guides and tips on how to get the most out of the product.
As many customers greatly appreciate the ‘surprise and delight’ moment of a thank you card or insert in their product packaging, it's crucial to ensure that Amazon's guidelines are still being followed.
Here are the Don’ts of Product Inserts 🚫:
Don’t ask a customer to leave specific biased feedback on product reviews, including leaving positive ratings, or altering reviews.
Don’t offer incentives for a review such as Coupons or free products.
Don’t Offer Refunds or payment for a review.
Don’t ask customers to contact you outside of Buyer-Seller Messaging platform. All Communication that you have with the customer must be via Buyer-Seller Messaging.
Violating Product Inserts
If you realize that your current inserts violate the customer product reviews polices and Seller Code of Conduct, please immediately remove any inventory from FBA that contains that insert. If you happen to ship products yourself, remove the inserts before sending them out to customers.
If possible, please ensure your employees and third-party marketing companies also are aware of the Product Inserts policy because as the seller of the product, you’re responsible for the entire product which includes all the packaging material.
What are your experiences with product inserts? Have you found creative, compliant ways to enhance your customers' unboxing experience?
Let's chat about it in the replies below! ~ Cooper_Amazon
13 respuestas
Seller_kPsgE9cDZSpjF
The policy on inserts with QR codes is a grey one. Can you please provide a link to that policy?
Seller_FcJ62CpbWSlbK
The invoice has return instructions as well as product description. We add a Thank you to it and call it done.
Seller_oDXVaydIpi3Hi
But Amazon will list your phone number and home address for them.
Don’t ask customers to contact you outside of Buyer-Seller Messaging platform. All Communication that you have with the customer must be via Buyer-Seller Messaging.
Seller_9MdSmMvZ83jn0
What about a sample of a different flavor. Customer orders box of mocha flavored whatever and we include a few additional flavors like vanilla or hazelnut.
Seller_9Hr9qbRYDMSts
I have never done it, but I have wondered if it was acceptable to create and then include a promo paper with an Amazon coupon, so they get a coupon but it is only valid on Amazon. Is this allowed?
Seller_nKhZTsXuAM9vm
Hi, I would like to inquire whether it is compliant to include authentic, positive reviews from my product listing in the packaging inserts. Could you please confirm if this practice is allowed under Amazon’s guidelines?
