Happens to us all the time. We prove that Amazon is wrong, which we shouldn't have to do--it's our merchandise. They know nothing about our demographic or the market. They rely on AI and their "system," which is ridiculous, and they say, "The system says."

You can't argue with them. You can't take them to court. You can't go to arbitration because they pick the arbitrator and they will fine you if their arbitrator finds your case frivilous. You can't talk to their customers.

I'm only here because Amazon has done it's best to be the ONLY internet reseller. They said in Seattle back in 2008, "We don't want to be the best reseller. We want to be the only one." And at that time they were using seriously big Wall Street cash infusions to take out legitimate businesses that got in the way of the monopoly they strove to build.

And look at what we've got now. The same Draconian, mindless rules (which are built to preserve Amazon at the third party sellers' expense and retain/grow shareholder value.

Bezos started Amazon for the sole purpose to make money. He's candid about that in an interview. And anything that expands the bottom line they'll do.

The legal contract we signed states just that. We basically have no rights. Amazon hires people from countries whose religion is amoral and will enforce these rules. (No. I don't mean the Philippines, Costa Rica, or Guatemala. I love all those people. I lived in SE Asia and South America, and I do business with a lot of those people. They're hard working, loyal, and very talented.)

So why do I stay in this game? Because there's no choice but to use Amazon.

Rest assured: Any company that poaches Amazon execs I do little or no business with. They've adopted Amazon's "ethics."

I don't believe they can do business like this forever. However, I don't know how long the Almighty will allow it to continue.

At this point it's all in His hands.

But after 27 years of working with Amazon--starting in zShops--I am able to make these statements candidly and honestly. By the way, the above applies to ALL Amazon ecommerce around the world. The only exception? The UK. They have scruples.

Canada? A waste of time. Japan? A waste of time. China? Folded. The US? Without excuse. Terrible.

They've destroyed thousands of our units in FBA, too, and have refused to reimburse us.

I could go on. I should have been the guy Tucker Carlson interviewed about Amazon. the guy he interviewed was weak, timid, terrified.

That's what Amazon does because we allow Amazon to do it.

I'm not that way. A Higher Power rules the universe. I know that.