Is Amazon stealing money by arbitrarily overcharging for ad campaign clicks?
$1.68 for a single click. The highest amount I set for a click is $0.75 with a dynamic bid adjustment of 40% , so that should mean the highest amount paid for a click should be R1,05. I can understand if it went slightly over, maybe 10% or even 20% over, but this is 62.5% over! How on earth does this make sense?
Am I just not understanding something about advertising or didn't read the fine print or is this blatent theft by Amazon by over charging for clicks? I genuinely can't imagine how anyone is meant to be profitable with advertising if they will randomly decide to way overcharge for clicks.
Is Amazon stealing money by arbitrarily overcharging for ad campaign clicks?
$1.68 for a single click. The highest amount I set for a click is $0.75 with a dynamic bid adjustment of 40% , so that should mean the highest amount paid for a click should be R1,05. I can understand if it went slightly over, maybe 10% or even 20% over, but this is 62.5% over! How on earth does this make sense?
Am I just not understanding something about advertising or didn't read the fine print or is this blatent theft by Amazon by over charging for clicks? I genuinely can't imagine how anyone is meant to be profitable with advertising if they will randomly decide to way overcharge for clicks.
7 respuestas
Seller_Qbd0RsfZFEZBY
You really need to educate yourself prior to doing business.
https://sellercentral.amazon.com/learn/courses?ref_=su_course_accordion&moduleId=b7af8b3e-d33a-4ebc-b990-10ccbde68070&courseId=5326d9a0-6588-41b2-a5a5-0b414fc99b05&modLanguage=English&videoPlayer=airy
Bids are not fixed unless specified
Budgets are not fixed at all.
SEAmod
@Seller_Kn7PE9rhSYXk9
Thank you for coming to the forums to explain the situation you encountered with using sponsored ads. I am sure it will help other sellers to avoid the same misinterpretation. I want to thank @Seller_Qbd0RsfZFEZBYfor continuing to share their knowledge with others here in the forums.
Susan
Seller_cTRcCppK12wQN
I have an actual case of Amazon overcharging us for ads and the magnitude is about $300K overcharging over the last 6 months. If you search "rtx 4090 pc" on Amazon business you will see ads at top that say "item removed". Those are our ads. If you log out of Amazon business and on consumer site enter CA zip code and then try to buy some of those same listings which said "item removed" on business site, it will give errror in checkout. If you select similar products of same seller at bottom below the error page and add those to cart you will get the error again.
We are the unfortunate seller with the ads. Amazon is charging us for ads shown to California customers even though they disabled our listings from selling in CA due to our inability to get CEC Tier II exclusion registration completed. We don't have resources for ordering lab report for the 100s products we sell hence we can't register for CEC Tier II exclusion.
As for business account customers, we have no clue why our ads deliver but the listings are inactive with "item removed". We are getting 80% of non-CA customer business x 80% of non-business customer business so we're getting 64% of the business but we're paying for 100% of the ads. In total we're being overcharged 36% and its been happening 6+ months now and our ad spend is $100K-$150K/month so we're being overcharged $36K-$54K per month times 6+ months.
We've tried escalating to reps and no support back from them yet. We're now try to push them to have calls that include their bosses. Amazon should reimburse us $300K+ for this issue. If this is happening to us, then its probably happening to others too especially for product categories requiring the CEC Tier 2 registration and exclusions.
