• What does Offering Release Date mean?
• What's the difference between 'Merchant Release Date' and 'Offer Release Date' in Listing Offer tab?

The Offering Release Date also known as “Your price start date” is the date a seller would like to begin selling their product live on Amazon.

An example of where a seller would want their Offering Release Date to be in the future, would be if they are setting up their product for pre-order.

Note: Sellers setting up pre-orders should ensure their inventory will be in stock at date of release otherwise their metrics will take a hit for not shipping out the pre-ordered products on time. This link shares how to set up pre-orders either individually or in bulk using an inventory file upload template.

If for any reason, the Offering Release Date has blocked you from making your listing go live, below are the steps to update your release date:

1. Go to your Seller Central Account
2. Select Manage Inventory
3. Search for the ASIN you would like to update the release date on
4. Then go to edit on the listing when it pops up.
5. It will take you to the offer tab
6. Go down to Offering Release Date and Merchant Release Date and update it to the date you want to start actively selling your product.
7. Once date is edited, click save and finish (the date should update in about 15 to 30 minutes after the changes are made)

The Merchant Release Date is the date the product was initially released. This can be left blank for most products, however if the date should be provided, please ensure it meets the requested formatting of MM-DD-YYYY and not YYYY-MM-DD.

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