FBA New Selection program changes

Given the success of FBA New Selection, we will increase our investment in the program for 2022.

5% rebate on sales

Starting March 1, 2022, we will provide a monthly rebate of 5% on your sales of eligible new-to-FBA parent ASINs for sellers who complete Brand Registry. The rebate will be applied against fulfillment fees and will qualify for the following branded new selection:

• For eligible oversize items, the rebate will apply on up to 30 units per parent ASIN for up to 90 days.
• For eligible standard-size items, the rebate will apply on up to 50 units per parent ASIN for up to 90 days.
• For eligible items in the Clothing, Shoes and Bags categories, the rebate will apply on up to 100 units per parent ASIN for up to 120 days.

Global enrollment

Starting March 1, 2022, we will remove the requirement for sellers to enroll in the program separately for each store in which they wish to sell. As a result, sellers will only need to enroll once, and FBA New Selection benefits will automatically be applied to each store where a seller has an active account and has sent eligible new selection to fulfillment centers.

Get more information on the FBA New Selection program

*All rebate benefits are tracked from the date the ASIN is first received at a fulfillment center.