A Lightning Deal is a time-bound, promotional offer where an item is
featured for a limited number of hours, usually 4 to 12 hours (varies per
marketplace), on the Amazon
Deals page. Featuring an item as a Lightning Deal may help
increase sales and it may also be an effective way to reduce your
A 7-Day Deal is a time-bound, promotional offer where an item is
featured for a limited number of days on the Amazon
Deals page. Featuring an item as a 7-Day Deal may help
increase sales and reduce your inventory.
To be eligible for deals,
you must be a Professional Seller with at least five Seller Feedback Ratings
per month and an overall rating of at least 3.5-stars. Additionally,
products must meet these criteria:
To be considered for non-Prime Deals, you must comply with
all of the below criteria for seller-fulfilled orders:
Your Late Dispatch Rate must be no greater than 4% for the past
month before the deal start date.
Your Order Defect Rate must be no greater than 1% for the past
month before the deal start date.
Your Pre-Fulfilment Cancellation Rate must be no greater than
0.5% for the past month before the deal start date.
Your disbursement reserve policy must be set to 7 days after
delivery date or longer
You must have been selling on Amazon for a minimum of 6 months
Your shipping fee for the item must be £/€0
Note: If your product
is approved for a deal and then it violates one of the above criteria, your
deal will be canceled immediately and you might not be eligible for
a refund of your deal fees.
You can create two
types of deals: Lightning Deal and 7-Day Deal.
If you and your products meet the criteria for a
In the Deals Dashboard, click Create a new deal.
Select a product in your inventory and click
Enter the Schedule, and click
Continue to next step.
For Lightning Deals, enter Deal price or
Discount per unit, and
Minimum deal quantity.
For 7-Day Deals, enter Deal price or
Discount per unit for each
Note: You will also need to choose the main product
whose image will be featured on the Deals page. This
image must be complaint with our deal image policy
or all deal eligibility will be removed.
Click Continue to next step.
Click Submit Deal.
How can I become eligible?
Currently, only Professional Sellers are eligible to run deals. Here's how you can upgrade.
products are eligible for deals?
Eligible products are automatically
displayed in the Eligible ASINs section of the
Deals Dashboard when they meet the following criteria
(subject to change based on country and time of year):
Quality: Products must have
a sales history in Amazon stores and at least a 3-star rating.
Product variations: Deals
should include as many product variations as possible (for example, size, color,
and style). For some products, such as clothing and shoes, at least 60% of variations should be included in the deal. The pre-determined
minimum percentage of product variations is specified when you create the deal.
Category: Restricted products and products that are offensive,
embarrassing or otherwise inappropriate are not eligible. Examples of ineligible
items include e-cigarettes, alcohol, adult products, medical devices, medicines
and baby formula.
Condition: Only items in
New Condition are eligible for deals.
Note: Because of other internal criteria, it is possible that certain products may not receive a
recommendation although they meet the criteria listed above.
You can choose to Create a Deal from the list of eligible ASINs in the
Select Products tab of the Deals
Dashboard. Eligible ASINs are refreshed every week, so an eligible
ASIN you see this week may not necessarily be there next week.