Eligible ASINs display automatically
in the Deals Dashboard.
There are four ways to create and submit a Deal after selecting the Create a new
deal in the Deals Dashboard:
Review & Submit
As you follow the prompts
to create a Deal, pay attention to the following:
Selection of eligible
Products: You can filter eligible products on the basis of deal start dates and deal
types. You can also search your eligible products by ASIN and SKU.
variation: You can select any eligible variations that you want to include in your deal
that’s being recommended. However, we recommend that you include as many product variations (for
example, size, color, style) as possible to avoid rejection. For some products, such as clothing and
shoes, at least
65% of variations should be
included in the deal, although this can change by locale and time of year.
Once the deal is submitted, avoid assigning new variations to the parent listing that were not
originally recommended when the deal was created. Doing so might result in your deal being
suppressed or cancelled. For some products, such as clothing and shoes, a minimum percentage of
variations will be specified as a requirement.
Deals can run for 4 to 12 hours; this can change per
7-day Deals will run for 7
consecutive days. You can select the week for your deal to run; however, you will not be able
to select the date or time. If approved, you can see the scheduled deal date and time in the
Deal Dashboard one week before the deal is scheduled to run.
Deal quantity: Make sure that you have the proposed quantity at least 7 days
before the scheduled date, as your deal could be canceled if there is insufficient inventory at the
time of the deal.
Price: The Maximum Deal price that is suggested when creating a Deal takes into
consideration the lowest price from a Seller offering the product in New condition. The deal price
may fluctuate if any changes are made to the current price and you cannot raise the price while the
deal is running.
Deals discounts will be
combined with discounts from other promotions that are running at the same time, including
Promotions, Sale Price and Business Price. For example, if a Deal offers a 20% discount on a €100
ASIN and that same ASIN also has a 5% off promotion running at the same time, the 5% off discount
from the promotion will combine with the 20% discount from the Deal. This will result in a total
discount of €25.
Standard Price: €100
Deal Discount: 20%
Total Discount: (100 * 0.2) + (100 * 0.05) = €25
Title: The title for a deal comes from the product name of the ASIN participating in the
deal or parent ASIN if the deal includes variations. If you want to change the deal title, you’ll
need to update the product name of the ASIN or parent ASIN before creating the deal.
Deal Image: The
image for a Deal comes from the images present on the Amazon detail page. If
the deal images available when creating a Deal are incorrect or do not match the images found on the
detail page, you’ll need to confirm that the correct images have been uploaded to the ASIN or parent
ASIN (if the product has variations). You can contact Seller Support for image related issues on product
Quantity: Ensure that you have the proposed quantity at least seven days before the
Deal frequency: We strive to offer customers new Deals every day. In
order to achieve this, Deals cannot run on the same ASIN within a 7 day period while 7-day Deals
cannot run on the same ASIN within 28 days. Amazon is subject to cancel any Deal without
notification if there are Deals violating this policy.
Fee: Ensure that you
review the applicable fee before you submit the deal. For more information, see Deals
Deal Status: Some
Deals may be immediately approved, while others may be suppressed at any time if they don’t meet the
criteria. We encourage you to monitor the status of your deal on the
Deals Dashboard to reduce the risk of your Deal being suppressed or canceled,
which could lead to an increase in FBA inventory and fees.