Sell on Amazon Sign In
This article applies to selling in: Spain

Overview of category UPC requirements

The following table provides an overview of standard product ID (UPC, ISBN, EAN, JAN, and other GTIN) requirements for each product category on Amazon. Amazon requires the manufacturer's standard product ID to list items in most categories. Exceptions or exemptions are noted in the table.

Product Category Product ID Required Exceptions and Exemptions
Automotive Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Baby Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Beauty Yes Major brands require a UPC or EAN but exemptions may be requested for private label brands.**
Pet products Yes Major brands require a UPC or EAN but exemptions may be requested for private label brands.**
Luggage, Clothing and Accessories* Yes Major brands require a UPC or EAN but exemptions may be requested for private label brands.**
Office Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Consumer Electronics Yes Major brands require a UPC or EAN but exemptions may be granted for private label brands.**
Grocery and Gourmet Food Yes Major brands require a UPC or EAN but exemptions may be requested for private label brands.**
Home, Kitchen and Large Appliances Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Health and Personal Care Yes Major brands require a UPC or EAN but exemptions may be requested for private label brands.**
Garden Yes Exceptions are Seeds & Plants **
Tools and Home Improvement Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Lighting Yes Major brands require a UPC or EAN but exemptions may be granted for private label brands and specialized products.**
Business, Industry and Science No Major brands require a UPC or EAN.
Jewelry* No Major brands require a UPC or EAN but in cases where a manufacturer UPC or EAN is not available, sellers approved to list in the Jewelry category are not required to request exemptions.
Music Instruments Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Shoes and Accessories Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Sports and Outdoors Yes Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products. **
Toys Yes Major brands require a UPC or EAN but exemptions may be requested for private label brands.**
Watches* Yes Major brands require a UPC or EAN but exemptions may be requested for private label brands.**

* Selling in these product categories requires approval.

** Requests for UPC or EAN exemptions are reviewed and approved by category managers. Sellers must be approved to list products in a category in order to request UPC or EAN exemptions for that category. Generally, sellers must have a selling history on Amazon before they will be considered for an exemption. EAN exemptions cannot be granted for single ASINs sold in product bundles or in bulk. With the exception of “Antiques” products, the condition of an item for which an EAN or UPC exemption is requested must be “New”. Requests for UPC or EAN exemptions can be made by filling in the EAN Exemption form. Click here.

You may also be interested in the Amazon Brand Registry. This is a program for sellers who manufacture or sell their own branded products. The goal of the Amazon Brand Registry program is to make it easier for sellers to manage and list their own brands on Amazon.

Sign in to use the tool and get personalized help (desktop browser required). Sign In


Reach hundreds of millions of customers

Start selling on Amazon


© 1999-2022, Amazon.com, Inc. or its affiliates