At Amazon, we do our best to provide a consistent look and feel for our customers. However, each category has slightly different requirements about how its products are displayed.
To help you create compelling, accurate detail pages, we've created category style guides, which contain guidelines for images, descriptions, and much more. They are in PDF format for easy downloading and printing.
These guides will help you to list your products effectively on Amazon and maximize your sales. They are easy-to follow manuals with clear examples of “do’s and don’ts” and they provide information on everything you need to create a great product listing, for both content and discoverability, including:
The product detail page and all information on it will be used by all sellers. Don't include any information that's specific to your offers, such as price, quantity or condition – this information can be added during the offer listing process. In summary:
To learn how to create variations using parent-child product relationships for Fashion products, please watch the Seller University video.
Click the links below to download a copy of the appropriate Style Guidelines for the category in which you sell products.
|Clothing and Accessories|
|Shoes and Shoe Accessories|
|Industrial & Scientific (available in English only)|
You can also download these style guides from the downloadable file template table on the Category templates help page.