The Seller Fulfilled Prime program is currently offered to high-performing sellers with exceptional fulfilment capabilities. The enrollment contains three stages: Registration, Trial, and Graduation to Prime.
You need to demonstrate and maintain an excellent performance as an Amazon seller and be able to meet the following criteria:
If you meet the above requirements, click here to begin registration.
Once you register in Seller Fulfilled Prime, you will start a trial period and you must demonstrate your ability to meet the requirements of the program. During this trial period, you will have to fulfill orders on Seller Fulfilled Prime ASINs according to program requirements.
You will have to process at least 25 prime orders, with a less than 0.5% order-cancellation rate, use Buy Shipping Services for at least 98% of Prime orders, and have a 99% on time shipment rate. This requirement is subject to change at Amazon’s discretion.
However, during the trial, the Prime badge will not be displayed on your products on the Amazon website.
For more details on the trial period, see Seller Fulfilled Prime trial period.
If you successfully demonstrate your ability to meet the program requirements, you will graduate to become a Seller Fulfilled Prime seller. In three days, after graduating to Prime, you will be able to see the Prime badge on all SKUs enrolled on the program.