Note: A business-only offer is an offer that only has a business price and no
customer price. A business-only offer is only available to Amazon Business customers,
and is not available to all customers on Amazon.
There are a number of reasons to create business-only offers for registered Amazon
products with channel rights restrictions from the manufacturer, limiting sales to
You carry fragile products that can
break or fail without professional handling or installation
You carry specialty products that may
injure the customer without professional handling or installation
Add a business-only offer
All standard feed instructions apply.
To add a business-only offer using feeds, complete the following steps.
If you have a previous offer, delete it
Leave the standard price column blank. If
you enter a value in the price column, your offer will be available to all customers on
If you have a previous offer, delete it first.
Create a new offer using custom template feed.
Go to Add Products via
Select the category you are listing in.
Select Lite or Advanced as your template type. In custom template mode, add
the attribute group B2B to your template. This will ensure that the Business
Pricing columns are available in your custom template file.
Download your custom template.
Leave the standard price column blank. If you enter a value
in the price column, your offer will be available to all
customers on Amazon.
Add a business price using the Business Price columns in the file (required).
Add quantity discounts by using the Quantity Discount column in the file
These steps convert your offer into a business-only offer.
Deleting a previous offer can strand FBA
inventory. Learn more about how to fix stranded inventory.
If you add a standard price to your offer
in the future, it will start having a price that is available to all customers,
and it will no longer be a business-only offer.